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All posts tagged "death of a brand"


Tuesday, March 24, 2009

Polaroid's New Instant Camera, The PoGo: Instant Failure

Posted by Jason Dunn in "Digital Home Hardware & Accessories" @ 01:00 PM

http://www.polaroid.com/CES/Product...prod_code=PG009

It almost seems a shame to pick on a brand that's on its last legs, but when I stopped by the Polaroid booth at CES 2009 in January, I couldn't help but feel baffled by the Polaroid PoGo they were showing. For those of you that haven't seen this rather curious piece of hardware, it's their answer to Polaroid instant cameras slowly but surely going away (Polaroid announced they're not making the film for them any longer). The PoGo is a digital camera with a built-in printer. If your first thought is "Whoa, sounds big!" you're right on the money. Read more...


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